Effective Date: April 27, 2026
Lawrence Financial Group (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, lfglending.com, and when you opt-in to our communication services.
1. INFORMATION WE COLLECT
We collect information that identifies, relates to, or could reasonably be linked to you. This includes:
Personal Identifiers: Name, mailing address, email address, and Social Security Number.
Mobile Information: Phone number and your SMS opt-in/consent data.
Financial Information: Income, credit history, and employment details provided during your loan inquiry.
2. HOW WE USE YOUR INFORMATION
We use your information to:
Process your loan inquiries and applications. Verify your identity and creditworthiness. Communicate with you regarding your account, application status, or marketing offers (where consent is provided).
2026 AI Disclosure: We do not use your personal information or SMS communication history to train Large Language Models (LLMs) or third-party AI systems for non-service-related purposes.
3. MOBILE MESSAGING & SMS COMPLIANCE (STRICT NON-SHARING POLICY)
Lawrence Financial Group maintains a strict policy regarding your mobile data.
IMPORTANT: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Your mobile number is used exclusively by Lawrence Financial Group to provide the services you have requested. We do not sell, rent, or lease our customer SMS opt-in lists to third parties.
4. ONE-TO-ONE CONSENT (FCC 2026 COMPLIANCE)
In accordance with the FCC "One-to-One Consent" ruling, Lawrence Financial Group only sends automated text messages to individuals who have provided explicit, individual consent directly to us. We do not rely on "blanket" consent obtained through third-party lead generators or shared marketing lists.
5. SHARING OF INFORMATION
Aside from the SMS exclusions mentioned in Section 3, we may share other personal data (such as credit info) only with:
Service Providers: Vendors who assist in our business operations (e.g., credit bureaus).
Legal Obligations: When required by law, subpoena, or to protect our legal rights.
6. DATA SECURITY
We implement industry-standard administrative, technical, and physical security measures, including SSL encryption, to protect your personal information from unauthorized access or disclosure.
7. YOUR RIGHTS & OPT-OUT OPTIONS
SMS Opt-Out: You may unsubscribe from text messages at any time by replying STOP to any message.
Email Opt-Out: Click the "Unsubscribe" link in any promotional email.
Access/Deletion: Depending on your state of residence (e.g., CCPA/CPRA), you may have the right to request access to or deletion of your data. Contact us at the address below to exercise these rights.
8. CONTACT US
If you have questions regarding this Privacy Policy or our data practices, please contact:
Lawrence Financial Group: 1001 Eastwind Dr, Westerville, OH 43081 | compliance@lfglending.com | (614) 714-5155
